Author malcolm gladwell explores how products and phenomena can become. The tipping point is malcolm gladwells bestselling book that identifies and analyzes that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. The book investigates how some products, ideas, trends, and social behaviour spread through populations crossing the threshold like an epidemic virus of contagious disease, and conversely, why so many others fail to take off. To answer this, gladwell introduces the concept of mavens. Apr 04, 2012 in the book the tipping point, author malcolm gladwell talks about three different archetypes of people. How little things can make a big difference is the debut book by malcolm gladwell, first published by little, brown in 2000.
It is a deepdive into historical events, with dollops of sociology and psychology. The tipping point has gained something of a cult status in marketing as the black book of 21st century marketing. The attainment of the tipping point that transforms a phenomenon into an influential trend usually requires the intervention of a number of influential types of people. Whether you are a marketer, educator, social worker, or. In his book the tipping point, malcolm gladwell describes three different types of people, connectors, mavens, and salesmen. Mark alpert, the university of texas professor whom i described as the ur maven, is the kind of person who would come over. Gladwell is not a sociologist, but he relies on sociological studies, and those from other disciplines within the social sciences to write articles and books that both the general.
Sep 21, 2006 maven is the term used by malcolm gladwell in his bestseller book the tipping point. Connectors, mavens, and salesmen ever since in read the book, ive been fascinated with mavens. The best way to understand would be to look at the diffusion model. According to fortune, the tipping point is a fascinating book that makes you see the world in a different way. As noted in the synopsis, the tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Ultimately, its up to us how we apply these principles. Knowing if you are a connector, maven or salesperson can strengthen your resilience. Its possible that a fashion maven found an amazing deal on hush puppies and shared the deal with anyone who would listen.
The tipping point the tipping point book study questions week 2. Mar 01, 2019 the tipping point summary february 16, 2016 march 1, 2019 niklas goeke entrepreneurship 1sentencesummary. How little things can make a big difference is the debut book by malcolm. They are the kinds of people who are endlessly curious and adept at gathering and retaining information on a wide variety of sometimes obscure topics. This book is very hard to read during a time of gross injustice, 247365 harassment by a shadow government who creates the tipping point.
The tipping point, outliers, blink by malcolm gladwell. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold. The most famous diffusion studies by bruce ryan and neal gross of hybrid seed corn in greene county, iowa, in the 1930s. If youre a changemaker, this framework can help you see why you work the way you do. Connectors, gladwell writes, are the hubs that allow different social networks and groups to contact each other, like the friend you have who can always figure out how find the right contact for the right task. So when news of a trend passes from mavens to connectors to salesmen, the trend will influence the behavior of many people, allowing the trend to reach its tipping point. They are very easy to identify and can be deliberately used to spread ideas, goods or behaviors. Malcolm gladwell, writer at the new yorker, discusses his first book, the tipping point, which looks at the social spread of fads. How new ideas spread like seeds how do innovators and early adopters succeed in spreading new ideas, new tech, and even new seed corn. The tipping point was given to me by an american exchange student during my internship at bmw. Dec 02, 2016 this book is very hard to read during a time of gross injustice, 247365 harassment by a shadow government who creates the tipping point.
Where do you fit in malcolm gladwells descriptions that create tipping. Gladwell defines a tipping point as the moment of critical mass, the threshold, the boiling point. The book is quite comprehensive in terms of analysing tipping points that have. Tech via flickr malcolm gladwells first two bestsellers, the tipping point and blink, earned him a place on times 2005 most influential people list. You need connectors, mavens and salespeople from that you can create and. A textbook example of gladwells idea of a market maven, alpert has spent the bulk of his life researching various prices, and loves to tell friends and associates about how to get the best deals. Business lessons from the tipping point jemully media. Thats a problem because they will need the tools from these other resources systems dynamics to apply this book s thesis of pushing the tipping point. Jan 18, 2018 the tipping point summary the tipping point is the moment when a snowball turns into an avalanche.
Gladwells writing is gripping, he weaves stories and tales and hides baffling discoveries inside them. These are connectors, mavens and salespeople all of which play their. Full of incredible stories from start to finish, this book is definitely an entertaining one to read. Gladwell doesnt hand us all the answers, but rather offers food for thought. In malcolm gladwells book the tipping point, he says there are three types of people who contribute to the spread of ideas and trends in our society today.
The tipping point by malcolm gladwell book summary. Its the exact instant when a disease becomes an epidemic when an idea becomes a philosophy. This tipping point arises because of three distinct sets of individuals. In tipping point, malcolm gladwell posits a powerful case for thinking of certain social and commercial trends as epidemics. The moment at which a social epidemic goes from invisible to seemingly ubiquitous is called a tipping point. Mavens influenced the sale of hush puppies by supplying the connectors with information. His book is organised around the notion of the tipping point, the moment when, to put it bluntly, a thing takes off. Maven is the term used by malcolm gladwell in his bestseller book the tipping point. Search problogger affiliate tools august 26, 2005 218 am written by darren rowse good post on mavens a term used in malcolm gladwells book get the latest price on the the tipping point the maven is a person who know. The undercover economist, the tipping point, and travels of a tshirt in the global economy i am left thinking that the global economy is actually more complicated and intricate than i ever thought and there is. Malcolm obviously was privy to the tipping point concept and superficial research results that contributed to a broad brush stroke of what contributed to a tipping point.
How little things can make a big difference is a standalone nonfictioneducational business book written by journalist malcolm gladwell. The tipping point, by malcolm gladwell, is not a book about business. Aug 16, 2016 malcolm gladwell, writer at the new yorker, discusses his first book, the tipping point, which looks at the social spread of fads. The tipping point summary at wikisummaries, free book summaries. I heartily agree and recommend this book to anyone interested in understanding, creating, or reversing any kind of desirable or undesirable behavioral trend. As you see in this picture, two big macs and the tipping point book have the same price. How little things can make a big difference book online at best prices in india on. Mar 16, 2011 mavens found the shoes in some small store and liked them for the price. Another kind of person whos important to social epidemics is a maven.
The book seeks to explain and describe the mysterious sociological changes that mark everyday life. My network is still talking about the ideas in malcolm gladwells book, the tipping point. If you are starting a new venture, you will love this. Mavens are people who have the knowledge and social skills to start wordofmouth epidemics. This book focuses on how to push ideas or products to a tipping point in order to create a social epidemic. In this summary, we will give a synopsis of the 3 rules of epidemics to create your own tipping point. Feb 21, 2010 useful extracts from the amazing book the tipping point. In tipping point malcolm gladwell explains the secret to enable you to hack the tipping point, going viral, launch point.
How did mavens influence the sales of hush puppies. In his book the tipping point, gladwell identifies 3 rules of epidemics that determine whether something tips and spreads like wildfire. It is that the best way to understand the emergence of fashion trends, the ebb and how of crime waves, or, for that matter, the transformation ot unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the. The tipping point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable. The tipping point by malcolm gladwell animated book summary. These three types of people are connectors, mavens, and salesmen. The word maven means one who accumulates knowledge. In the book the tipping point, author malcolm gladwell talks about three different archetypes of people. Mavens found the shoes in some small store and liked them for the price.
If a salesman becomes aware of a new trend, then he will be likely to persuade many of his friends to get in on the trend. The following questions will help you decide whether you are a connector. But there is also a select group of people salesmen with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of wordofmouth epidemics as the other two groups. The tipping point is the biography of an idea, and the idea is very simple. Malcolm gladwell interview on the tipping point 2000. The tipping point pdf summary malcolm gladwell 12min blog. Its what makes the difference between oh, this looks nice and i got to have it, everyone has it. This point in time, called a tipping point is discussed in malcom gladwells book, the tipping point. If you are a maven of gadgets for example, you will know about all gadgets and all their functionalities. The tipping point summary at wikisummaries, free book. Mar 12, 2001 its the moment when the line starts to shoot straight upwards, explains malcolm gladwell, author of the tipping point little, brown, a book that explains the concept of the tipping point and. Its the moment when the line starts to shoot straight upwards, explains malcolm gladwell, author of the tipping point little, brown, a book that explains the concept of the tipping point. Malcolm gladwells book the tipping point became an exemplification of the very.
But what does malcolm gladwells influential bestseller actually advocate, and how can it be applied to real world marketing. The tipping point by malcolm gladwell animated book. Dec 31, 2015 the tipping point by malcolm gladwell animated book summary onepercentbetter. The tipping point summary the tipping point is the moment when a snowball turns into an avalanche. How little things can make a big difference author. How to determine your archetype productive flourishing. The tipping point summary malcolm gladwell bloomsoup. The undercover economist, the tipping point, and travels of a tshirt in the global economy after reading the books. Gladwell is a master of using storytelling to create engaging popscience books. Pam slim and i have been using this model for a few years, both in our lift off retreat and with clients in our individual coaching practices. How the law of few connectors and mavens, stickiness and context either singly or in combination explains contagious and tipping point. Ten years ago, i read the tipping point and it was revelatory.
What could have been the tipping point in the book becoming a national. Gladwell cites mark alpert as a prototypical maven who is almost pathologically helpful, further adding, he cant help himself. The tipping point by malcolm gladwell animated book summary onepercentbetter. This is one of three types of people who can trigger social epidemics the other types are connector and salesman. Malcolm gladwell addresses some of these questions in his famous book, the tipping point. French, spanish according to malcolm gladwells the tipping point discussed here and here, connectors people with friends and acquaintances in many different social worlds are crucial in making information go viral. These are the information specialists the folks who gather knowledge, then enjoy sharing what they know with other people. What causes a small occurrence to blossom into a larger trend. Its what makes the difference between oh, this looks nice and i. Need help on characters in malcolm gladwells the tipping point. However, because the book never makes that connection to systems dynamics, the marketing challenged probably will not make that connection either. Do get more details from our full 6page summary, or read the book for more details and examples.
If you work in the field of leadership, sales and marketing then this book is worth a read. In this brilliant and original book, malcolm gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. May 25, 2019 the tipping point by malcolm gladwell is a book about how small actions at the right time, in the right place, and with the right people can create a tipping point for anything from a product to an idea to a trend. What are the positives and negatives of being a maven. Its premise is that there are certain types of people that start, broaden and continue certain trends in a particular way that is almost formulaic.
The book s main focus is how trends or what gladwell calls social epidemics, happen. The tipping point by malcolm gladwell book summary good. Tipping point 24 february 20 on book summaries in the words of that nowfamous book that everybody is reading, it reaches a kind of tipping point and people kind of get it bill clinton. The tipping point by malcolm gladwell is a book about how small actions at the right time, in the right place, and with the right people can create a tipping point for anything from a product to an idea to a trend. The book seeks to understand how social epidemics happen, and whether its possible to start and control them. The tipping point was published by little brown publishing co.
While connectors are people specialists, tipping point s mavens specialize in information. You need connectors, mavens and salespeople from that you can create and execute a word of mouth campaign. While connectors are people specialists, tipping points mavens specialize in information. The tipping point, by malcolm gladwell new york times. Malcolm gladwell, in his 2000 book the tipping point, describes three types of people who innovate and foster change. Malcolm gladwells debut nonfiction book, the tipping point, analyzes social trends from their beginnings and explores what makes some soar and others wither away. Jun 07, 2015 do get more details from our full 6page summary, or read the book for more details and examples.